Kottke gets all worked up about the prospect of adverts appearing on his personal music device. This brings me back to a conversation we were having about spam and where it all might lead. I wonder, at what point does advertising become so prevalent that it has no effect? I’m sure it’s happening in certain places already (such a spam), but surely this effect has to be a threat to all areas of advertising?
So my question, I think, is at what point does advertising become so prevalent that it ceases to have effect? And what happens then?
Any new form of advertising is simply more advertising, and your general man-on-the-street has the ability to call it as such. So what’s next? The new advertising? Anti-advertising? Who knows.
Comments
I wonder how many of these companies fund SPAM transmissions in order to ensure that no one will ever be able to stop buying their software!
But then as you say, this is still advertising.
I wonder how many adverts will be embedded into the next matrix film?
Wouldn’t average punters be more likely to support the products if the ad comprised a small unobtrusive banner at the bottom of the page? - something along the lines of ”xxxxx inc has sponsored this banner but don’t wish to spoil you enjoyment with a full 2 minute ad..”
Kinda like advertising the fact that they are an anti-advertising, and thus pro-consumer company, all encapsulated in an advertisement. Brilliant!
Just need a name for this ”non-advert” advertising agency...
I’m looking into campaigns such as ‘marmite’, where the product itself is recognised to taste disgusting in the advertising yet still is being promoted to be sold at the same time.
Would you say this is anti-advertising? and is this a new form of advertising that people were debating on your website?
Do you have any information or opinions on this you could email me?
I just sent you a quick email 10 mins ago and put my email address wrong this one is correct though.
sorry, silly me.