Kottke gets all worked up about the prospect of adverts appearing on his personal music device. This brings me back to a conversation we were having about spam and where it all might lead. I wonder, at what point does advertising become so prevalent that it has no effect? I’m sure it’s happening in certain places already (such a spam), but surely this effect has to be a threat to all areas of advertising?

So my question, I think, is at what point does advertising become so prevalent that it ceases to have effect? And what happens then?

Any new form of advertising is simply more advertising, and your general man-on-the-street has the ability to call it as such. So what’s next? The new advertising? Anti-advertising? Who knows.