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– Ponderings & code by Drew McLellan –

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Podcasting

18 January 2005

I’ve been thinking a lot about the subject of podcasting lately. I started listening to a few over the holidays, and since then I’ve found the subject consuming a lot of my mental down time. Time to braindump some of it here, I think.

What is podcasting?

Podcasting as a concept is probably a couple of years old, but it’s really only in the last few months that it’s starting to take off. The idea is pretty simple:- you record some audio, post it to a server and then publish an RSS feed notifying the world that your audio is there. RSS has an enclosure element which can be used to give the URL to the audio.

On the client side, the audience can either subscribe to the feed in a regular aggregator (new betas of NetNewsWire now include support for enclosures) or in a special audio-orientated aggregator like iPodder or iPodderX, which will automatically download the file and add it to your iTunes library, ready to sync up with your iPod or whatever. You can then listen to what you’ve downloaded on your daily commute or whatever. That’s pretty much the concept.

So what’s the audio?

This is where it gets interesting. If you draw a comparison to weblogs for a moment and ask “what does someone write on their weblog”, the answer is pretty much the same:- whatever they like.

Most podcasts that I’ve listened to take on a talk-radio kind of feel, except without all the crap you get from polished commercial radio. Subject matters range from technical discussion (the excellent IT Conversations has a lot of great material) to religion, poetry, comedy, film and podcasting itself. There’s a lot content that’s also pretty much what you’d read in someone’s personal blog, but presented personally by the author. The quality of presentation varies too, in much the same way as it does with a blog.

Apart from the aforementioned IT Conversations, I’ve been listening to The Daily Source Code which appears to be the day to day life of former MTV presenter Adam Curry serialised into something akin to a soap opera (nothing at all to do with source code, but still a great listen). Dave Winer, along with Curry, has been one of the key figures in pushing podcasting, and his Morning Coffee Notes give a useful insight into Dave’s complex character.

I think the best of the bunch has to be the Dawn and Drew show which is like watching a train wreck in slow motion. You want to look away but you can’t – they’re magnificent (but not workplace safe). However, not having ever really known anyone else called Drew, I found it took a couple of shows before I stopped reacting to my name coming through the earbuds. I can hardly blame them for that, although I can blame them for knocking me down a spot in Google. :)

Video killed the radio star

It’s true that video killed the radio star. There’s one part of that song that I now strongly disagree with though, and it’s this. We’ve not gone too far, we can rewind.

Just as weblogging brought the written word alive again for the MTV generation, I believe podcasting can and is doing the same for a lot of the values of traditional radio. I’m too young to remember when radio was good, when it was used for more than selling bad music and associated products. When it was used to entertain, to educate and to inform. What I do remember is that a hell of a lot of what we now consider great talent originated from radio shows of the past. I also remember the few radio shows I listened to as a child (usually recorded on cassette tape) along with the mental imagery I cooked up to accompany what I was hearing. Of course, my own images were far superior to anything I was watching on TV.

With the very limited exposure I’ve had to podcasting over the last few weeks, I can begin to see glimpses of all the magical qualities of radio, of proper radio. And that’s great.

So I’m thinking about doing a podcast

I can’t help thinking about podcasting without wanting to participate. Part of it is that I’m an old audio hack and I have a mixer and a bunch of outboard gear sat here in a rack crying out to be put to use. Part of it is that I’m enjoying what’s going on and I see it as a great way of expressing a creativity that’s just not possible with the written word. Whether I’d be any good at it remains to be seen – perhaps it’s something I’ll just have to try it out to see.

- Drew McLellan

Comments

  1. § Chris L: I feel just the same way… It’s hard to listen to podcasts and tell people about them and NOT want to create one of your own, isn’t it? I think you should dive in—what’s the worst that can happen?
  2. § Tim: Yeah – go for it, Drew! I’ll be listening. Do you know what topics you’d cover? Would it be all tech-related, or music, or talk, or “My Reading Traffic Hell” or whatever? Hehe :)

    Maybe you and Rachel can do a co-podcast?
  3. § Michael Heilemann: I’ve been going through the exact same thing these last few weeks. And I’m currently soul searching, trying to figure out if podcasting is something I could see myself doing.

    I think it is.

    So that leaves the logistical problems: How do I record it. Where do I record it? When do I record it? What do I put on there, and what is the motivation for putting it on there instead of on my blog…
  4. § Small Paul: If you want good radio, BBC Radio 4 is where it’s at. Oh yeah.
  5. § Jesse: I wish BBC would adopt podcasting. I hate the RealPlayer streams… with the time difference here I could download the moyles show and listen to it at 7am here on my drive into work ;) Suppose the Drew show will do!
  6. § Tim: Jesse,

    Check out RadioPod, by Ben Hammersley

    It records streaming audio to MP3 for easy transfer to the digital music player of your choice.
  7. § Jesse: Tim, that is cool but a little over my head I think… shall give it a go. Any idea when the fully fledged GUI will be out? hehe that is more my style.
  8. § Jeff: I would be interested in starting to learn about Podcasting. I certainly wouldn’t do it myself, but it seems fun to listen too. I am not so sure about if I would use it though.
  9. § Mike Jones: What you going to call it? All in the ?
  10. § Mike Jones: Doh. “All html tags will be stripped”. It did say “All in the id3” with tags signs around the id3 … there we go… [sounds of wind and rolling tumbleweed]

    I really should look at the preview.
  11. § Tim: Jesse,

    Try Blogmatrix Sparks
  12. § Peter Mount: Certainly with your reputation for getting things done in the smartest way possible I’d be interested to see how you would do it. With your influence I’m always “looking under the hood” of web sites.
  13. § matthew: Im certainly tempted too, but I think Id pretty much not have anything interesting to say and Im not sure people could put up with my voice, or does everyones voice sound terrible when they hear it back themselves.
    Still, maybe just a small ‘tester’.
  14. § John Dowdell: “Reading costs” are greater with audio than with text… harder to skim, chunk, go back.

    Do you have any plans on how to make an audio stream more accessible to more people? How big an investment in time do you anticipate potential listeners might be willing to make…?

    jd/mm
  15. § Drew McLellan: John – those ‘costs’ differ greatly depending on both the person and the nature of the content. Primarily, being able to skim, chunk and go back are really only important for informational content. They make little sense if the purpose of the content is entertainment, for example.

    For me personally the cost of reading is very high. It demands I’m doing nothing but dedicating my full attention to reading. I get distracted very easily, so I need a chunk of time when I know I’ll not be disturbed and that my environment will be generally quiet. I’m a pretty slow reader too, so reading is incredibly expensive to me. With audio, I can listen whilst I do any number of things – and things that I have to do anyway, like driving to work. There’s no way I could read and drive – but I can happily listen to The Gillmor Gang and negotiate the morning traffic.

    Sure, it’s very difficult to index audio content, and it’s pretty much impossible to search. Categorisation alone can be one hell of a task. But good content remains good content, and I for one am not prepared to ignore good content simply because it’s hard to describe to a librarian :-)
  16. § John Dowdell: I’m with you on that “easier to multitask with audio than reading” angle… these days I get about two hours of language study in with an iPod during commutes each day… my attention flows in and out of the drills depending on traffic.

    I can see that situation you mention of “conversation as background”... sometimes it doesn’t matter if you miss a bit, like it would in many linear, step-by-step presentations.

    Recently I’ve been wondering about what types of experiences might work best through audio… listening to a group of people talk can reveal more about their dynamics than reading a transcript might. What other types of experiences do you see useful as an audio stream…?

    jd/mm
  17. § drew: sorry for knocking you down in google ;)
    but glad you enjoy…

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About Drew McLellan

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Drew McLellan (@drewm) has been hacking on the web since around 1996 following an unfortunate incident with a margarine tub. Since then he’s spread himself between both front- and back-end development projects, and now is Director and Senior Web Developer at edgeofmyseat.com in Maidenhead, UK (GEO: 51.5217, -0.7177). Prior to this, Drew was a Web Developer for Yahoo!, and before that primarily worked as a technical lead within design and branding agencies for clients such as Nissan, Goodyear Dunlop, Siemens/Bosch, Cadburys, ICI Dulux and Virgin.net. Somewhere along the way, Drew managed to get himself embroiled with Dreamweaver and was made an early Macromedia Evangelist for that product. This lead to book deals, public appearances, fame, glory, and his eventual downfall.

Picking himself up again, Drew is now a strong advocate for best practises, and stood as Group Lead for The Web Standards Project 2006-08. He has had articles published by A List Apart, Adobe, and O’Reilly Media’s XML.com, mostly due to mistaken identity. Drew is a proponent of the lower-case semantic web, and is currently expending energies in the direction of the microformats movement, with particular interests in making parsers an off-the-shelf commodity and developing simple UI conventions. He writes here at all in the head and, with a little help from his friends, at 24 ways.