To the guy in the petrol station this morning:- you asked me for directions to Vandall Park. I gave you thorough and detailed directions of exactly how to get there, including the route to take to avoid the rush hour traffic. You thanked me and went on your way. It was only then that I realised I’d directed you to Vanwall Park by mistake. I’m truly sorry – I hope that it hasn’t screwed up your business or lost you a customer. I hope that you realised it was an honest mistake. I’ve been feeling bad all day.

To the Big Issue vendor outside the supermarket this evening:- I’m sorry I didn’t have the right money in my pocket when I approached you. Thank you for accepting the change I did have, not out of desperation, but in the name of customer service. That simple act of good will changed our relationship, and changed my attitude toward your business.